Summary
I am a founder with 14 years of experience. I have a unique combination of skills across product management, product design, software engineering, and business. I bring common sense, competency, and care to my work.
My strength is building products from the ground up and taking on large amounts of responsibility.
Experience







Multidisciplinary
I think across technical, product, and business domains to understand trade-offs and reduce coordination costs when working with teams.
Multidisciplinary
I think across technical, product, and business domains to understand trade-offs and reduce coordination costs when working with teams.
Multi disciplinary
I think across technical, product, and business domains to understand trade-offs and reduce coordination costs when working with teams.
0-to-1
I have proven experience leading the development of products end-to-end, from conception through development and rollout.
0-to-1
I have proven experience leading the development of products end-to-end, from conception through development and rollout.
0-to-1
I have proven experience leading the development of products end-to-end, from conception through development and rollout.
Taste
I have intuitive product, design, and operational judgment.
Taste
I have intuitive product, design, and operational judgment.
Taste
I have intuitive product, design, and operational judgment.
Care
I deeply care about making great things and hold myself to an extremely high standard.
Care
I deeply care about making great things and hold myself to an extremely high standard.
Care
I deeply care about making great things and hold myself to an extremely high standard.
Common sense
I have strong root-cause and systems thinking.
Common sense
I have strong root-cause and systems thinking.
Common sense
I have strong root-cause and systems thinking.
AI Search
AI Search
AI Search
Position
Product Advisor
Position
Product Advisor
Position
Product Advisor
My Roles
Product Manager, Product Designer
My Roles
Product Manager, Product Designer
My Roles
Product Manager, Product Designer
Description
0-to-1 product, design, and strategic work for AI startup building Perplexity for UGC using fine-tuned LLMs and multimodal AI; backed by ex-founders with over $1B in prior exits.
Description
0-to-1 product, design, and strategic work for AI startup building Perplexity for UGC using fine-tuned LLMs and multimodal AI; backed by ex-founders with over $1B in prior exits.
Description
0-to-1 product, design, and strategic work for AI startup building Perplexity for UGC using fine-tuned LLMs and multimodal AI; backed by ex-founders with over $1B in prior exits.
Company
Stealth
Company
Stealth
Company
Stealth
Period
2025
Period
2025
Period
2025


















Generative Search
Miror
Miror
Miror
Position
Founder
Position
Founder
Position
Founder
My Roles
Product Manager, Product Designer, Front-end Engineer, Back-end Engineer
My Roles
Product Manager, Product Designer, Front-end Engineer, Back-end Engineer
My Roles
Product Manager, Product Designer, Front-end Engineer, Back-end Engineer
Description
Miror allowed people to tag and monetize Amazon products in their content. It was a brand new social network and ecommerce marketplace. As the founder I led the entire 0-to-1 creation of the product: customer research, concept design, built the entire mobile app and all back-end infrastructure. I was the lead product manager, product designer, front-end engineer (Swift), and back-end engineer (JavaScript, Node.js) simultaneously.
Description
Miror allowed people to tag and monetize Amazon products in their content. It was a brand new social network and ecommerce marketplace. As the founder I led the entire 0-to-1 creation of the product: customer research, concept design, built the entire mobile app and all back-end infrastructure. I was the lead product manager, product designer, front-end engineer (Swift), and back-end engineer (JavaScript, Node.js) simultaneously.
Description
Miror allowed people to tag and monetize Amazon products in their content. It was a brand new social network and ecommerce marketplace. As the founder I led the entire 0-to-1 creation of the product: customer research, concept design, built the entire mobile app and all back-end infrastructure. I was the lead product manager, product designer, front-end engineer (Swift), and back-end engineer (JavaScript, Node.js) simultaneously.
Period
2021 - 2022
Period
2021 - 2022
Period
2021 - 2022












Content






Profiles






Tagging






Shopping
Varzea
Varzea
Varzea
Position
Founder
Position
Founder
Position
Founder
My Roles
Product Manager, Product Designer, Front-end Engineer, Back-end Engineer
My Roles
Product Manager, Product Designer, Front-end Engineer, Back-end Engineer
My Roles
Product Manager, Product Designer, Front-end Engineer, Back-end Engineer
Description
Varzea is an mobile SaaS app that offers 24/7 monitoring of Amazon products and storefronts. Enterprise Amazon sellers use it to track their own products or competitors. It informs Amazon businesses of hijackers, listing suppression, pricing changes, and 20+ alerts.
Description
Varzea is an mobile SaaS app that offers 24/7 monitoring of Amazon products and storefronts. Enterprise Amazon sellers use it to track their own products or competitors. It informs Amazon businesses of hijackers, listing suppression, pricing changes, and 20+ alerts.
Description
Varzea is an mobile SaaS app that offers 24/7 monitoring of Amazon products and storefronts. Enterprise Amazon sellers use it to track their own products or competitors. It informs Amazon businesses of hijackers, listing suppression, pricing changes, and 20+ alerts.
Period
2022 - Present
Period
2022 - Present
Period
2022 - Present
Links
Links
Links






Mobile Notifications






Alerts






Filtering
































































Alert Types
Market Tracker
Market Tracker
Market Tracker
Position
Vice President of Product
Position
Vice President of Product
Position
Vice President of Product
My Role
Product Manager
My Role
Product Manager
My Role
Product Manager
Description
Market Tracker is a 'digital shelf analytics' and competitor insights tool by Helium 10. Amazon's marketplace is constantly evolving with many sub-markets of demand. Market Tracker gives ecommerce sellers market intelligence and competitor insights for the 'markets' in which they sell. I served as the Product Lead working directly with 3 engineers. We launched the product within 2 months of me joining Helium 10. I was simultaneously serving as Product Lead for H10 Mobile during this time.
Description
Market Tracker is a 'digital shelf analytics' and competitor insights tool by Helium 10. Amazon's marketplace is constantly evolving with many sub-markets of demand. Market Tracker gives ecommerce sellers market intelligence and competitor insights for the 'markets' in which they sell. I served as the Product Lead working directly with 3 engineers. We launched the product within 2 months of me joining Helium 10. I was simultaneously serving as Product Lead for H10 Mobile during this time.
Description
Market Tracker is a 'digital shelf analytics' and competitor insights tool by Helium 10. Amazon's marketplace is constantly evolving with many sub-markets of demand. Market Tracker gives ecommerce sellers market intelligence and competitor insights for the 'markets' in which they sell. I served as the Product Lead working directly with 3 engineers. We launched the product within 2 months of me joining Helium 10. I was simultaneously serving as Product Lead for H10 Mobile during this time.
Company
Helium 10
Company
Helium 10
Company
Helium 10
Period
2020
Period
2020
Period
2020






Analytics Dashboard
Inventory Management
Inventory Management
Inventory Management
Position
Vice President of Product
Position
Vice President of Product
Position
Vice President of Product
My Roles
Product Manager, Product Designer
My Roles
Product Manager, Product Designer
My Roles
Product Manager, Product Designer
Description
Inventory Management is an enterprise grade, end-to-end inventory management solution by Helium 10. It monitors your live inventory levels with Amazon, uses machine learning to forecast demand, allows you to create purchase orders, and send inventory into Amazon FBA. I was the Product Lead and Product Designer simultaneously while managing a team of 4 engineers. The product became a core upsell surface for enterprise sellers to purchase our higher tier 'Diamond' subscription plan and increased NRR.
Description
Inventory Management is an enterprise grade, end-to-end inventory management solution by Helium 10. It monitors your live inventory levels with Amazon, uses machine learning to forecast demand, allows you to create purchase orders, and send inventory into Amazon FBA. I was the Product Lead and Product Designer simultaneously while managing a team of 4 engineers. The product became a core upsell surface for enterprise sellers to purchase our higher tier 'Diamond' subscription plan and increased NRR.
Description
Inventory Management is an enterprise grade, end-to-end inventory management solution by Helium 10. It monitors your live inventory levels with Amazon, uses machine learning to forecast demand, allows you to create purchase orders, and send inventory into Amazon FBA. I was the Product Lead and Product Designer simultaneously while managing a team of 4 engineers. The product became a core upsell surface for enterprise sellers to purchase our higher tier 'Diamond' subscription plan and increased NRR.
Company
Helium 10
Company
Helium 10
Company
Helium 10
Period
2020
Period
2020
Period
2020






Restock Suggestions
H10 Mobile
H10 Mobile
H10 Mobile
Position
Vice President of Product
Position
Vice President of Product
Position
Vice President of Product
My Role
Product Manager
My Role
Product Manager
My Role
Product Manager
Description
The Helium 10 Mobile app allowed Sellers to track their business performance on the go. It incorporated mobile access to their sales performance, order data, and alert notifications. I served as the Product Lead working directly with the CTO and 1 designer. We launched the product within 2 months of me joining Helium 10. I was simultaneously serving as Product Lead for Market Tracker during this time. The app was downloaded over 200k times, had 6x the daily open rate vs. web, and was a core data acquisition & retention tool.
Description
The Helium 10 Mobile app allowed Sellers to track their business performance on the go. It incorporated mobile access to their sales performance, order data, and alert notifications. I served as the Product Lead working directly with the CTO and 1 designer. We launched the product within 2 months of me joining Helium 10. I was simultaneously serving as Product Lead for Market Tracker during this time. The app was downloaded over 200k times, had 6x the daily open rate vs. web, and was a core data acquisition & retention tool.
Description
The Helium 10 Mobile app allowed Sellers to track their business performance on the go. It incorporated mobile access to their sales performance, order data, and alert notifications. I served as the Product Lead working directly with the CTO and 1 designer. We launched the product within 2 months of me joining Helium 10. I was simultaneously serving as Product Lead for Market Tracker during this time. The app was downloaded over 200k times, had 6x the daily open rate vs. web, and was a core data acquisition & retention tool.
Company
Helium 10
Company
Helium 10
Company
Helium 10
Period
2020
Period
2020
Period
2020






Profits Tab
Alibaba x Helium 10
Alibaba x Helium 10
Alibaba x Helium 10
Position
Vice President of Product
Position
Vice President of Product
Position
Vice President of Product
My Roles
Product Manager, Product Partnerships
My Roles
Product Manager, Product Partnerships
My Roles
Product Manager, Product Partnerships
Description
Alibaba sought a comprehensive product and marketing partnership with Helium 10. The goal was to connect the largest communities of manufacturers (Alibaba) and sellers (Helium 10) globally. I led Helium 10's partnership discussions with Alibaba, negotiated the partnership agreement, oversaw the product/engineering team, and managed cross-company marketing efforts. We successfully launched the tool for over 500k H10 Chrome Extension users and 10m Alibaba users.
Description
Alibaba sought a comprehensive product and marketing partnership with Helium 10. The goal was to connect the largest communities of manufacturers (Alibaba) and sellers (Helium 10) globally. I led Helium 10's partnership discussions with Alibaba, negotiated the partnership agreement, oversaw the product/engineering team, and managed cross-company marketing efforts. We successfully launched the tool for over 500k H10 Chrome Extension users and 10m Alibaba users.
Description
Alibaba sought a comprehensive product and marketing partnership with Helium 10. The goal was to connect the largest communities of manufacturers (Alibaba) and sellers (Helium 10) globally. I led Helium 10's partnership discussions with Alibaba, negotiated the partnership agreement, oversaw the product/engineering team, and managed cross-company marketing efforts. We successfully launched the tool for over 500k H10 Chrome Extension users and 10m Alibaba users.
Company
Helium 10
Company
Helium 10
Company
Helium 10
Period
2020
Period
2020
Period
2020






Alibaba Extension
Alta
Alta
Alta
Position
Vice President of Product
Position
Vice President of Product
Position
Vice President of Product
My Roles
Product Manager, Product Partnerships
My Roles
Product Manager, Product Partnerships
My Roles
Product Manager, Product Partnerships
Description
Alta by Helium 10 was an all-in-one capital and payments platform for ecommerce sellers. It was built in partnership with Sellers Funding. It combined 5 different products to help ecommerce sellers grow their businesses: a digital wallet, rapid approval credit lines, daily advances on Amazon payments, international direct payment and tax management.
Description
Alta by Helium 10 was an all-in-one capital and payments platform for ecommerce sellers. It was built in partnership with Sellers Funding. It combined 5 different products to help ecommerce sellers grow their businesses: a digital wallet, rapid approval credit lines, daily advances on Amazon payments, international direct payment and tax management.
Description
Alta by Helium 10 was an all-in-one capital and payments platform for ecommerce sellers. It was built in partnership with Sellers Funding. It combined 5 different products to help ecommerce sellers grow their businesses: a digital wallet, rapid approval credit lines, daily advances on Amazon payments, international direct payment and tax management.
Company
Helium 10
Company
Helium 10
Company
Helium 10
Period
2020
Period
2020
Period
2020






Daily Advance
Gjenuine
Gjenuine
Gjenuine
Position
Founder
Position
Founder
Position
Founder
My Roles
Product Manager, Product Designer, Front-end Engineer, Back-end Engineer
My Roles
Product Manager, Product Designer, Front-end Engineer, Back-end Engineer
My Roles
Product Manager, Product Designer, Front-end Engineer, Back-end Engineer
Description
Gjenuine was a social network that allowed people to tag and monetize Shopify products in their content. I built the Shopify Sales Channel, including natural language search / categorization / classification systems, that allowed people to find and tag Shopify products across thousands of merchants. I also built Gjenuine's custom affiliate network and integrated payments system using Stripe Connect. I simultaneously was the lead product manager, product designer, front-end engineer (Swift), and back-end engineer (JavaScript, Node.js).
Description
Gjenuine was a social network that allowed people to tag and monetize Shopify products in their content. I built the Shopify Sales Channel, including natural language search / categorization / classification systems, that allowed people to find and tag Shopify products across thousands of merchants. I also built Gjenuine's custom affiliate network and integrated payments system using Stripe Connect. I simultaneously was the lead product manager, product designer, front-end engineer (Swift), and back-end engineer (JavaScript, Node.js).
Description
Gjenuine was a social network that allowed people to tag and monetize Shopify products in their content. I built the Shopify Sales Channel, including natural language search / categorization / classification systems, that allowed people to find and tag Shopify products across thousands of merchants. I also built Gjenuine's custom affiliate network and integrated payments system using Stripe Connect. I simultaneously was the lead product manager, product designer, front-end engineer (Swift), and back-end engineer (JavaScript, Node.js).
Period
2017 - 2019
Period
2017 - 2019
Period
2017 - 2019






Apple Pay






Affiliate Tracking












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