Multidisciplinary
product manager
with 13 years
of experience
Multidisciplinary
product manager
with 13 years
of experience
Multidisciplinary
product manager
with 13 years
of experience
Multidisciplinary
product manager
with 13 years
of experience
I connect the technical, design, and business worlds.
I connect the technical, design, and business worlds.
I connect the technical, design, and business worlds.
I connect the technical, design, and business worlds.
Product
Eight 0-1 products built as sole product manager.
Design
Four design systems created as sole designer.
Engineering
5,000+ Github commits. Three products built as sole front-end and back-end engineer.
Business
Two product partnerships with Alibaba and Sellers Funding. 12+ acquisitions completed as Deal Lead at Apple. $3B in M&A at Goldman Sachs.
Experience
Experience
Experience
Experience
I’ve founded 3 companies, built 8 products from scratch, led product at a $50m ARR SaaS startup, and worked at some of the top technology and financial firms in the world.
I’ve founded 3 companies, built 8 products from scratch, led product at a $50m ARR SaaS startup, and worked at some of the top technology and financial firms in the world.
I’ve founded 3 companies, built 8 products from scratch, led product at a $50m ARR SaaS startup, and worked at some of the top technology and financial firms in the world.
I’ve founded 3 companies, built 8 products from scratch, led product at a $50m ARR SaaS startup, and worked at some of the top technology and financial firms in the world.
Attributes
Attributes
Attributes
Attributes
Traits that I embody and
look for in high-performing teams.
Traits that I embody and
look for in high-performing teams.
Traits that I embody and
look for in high-performing teams.
Traits that I embody and
look for in high-performing teams.
Multidisciplinary
"As I reflect on the teams I’ve led and hundreds of start-ups I’ve worked with, there is a consistent unfair competitive advantage I’ve witnessed when the talent stack was collapsed - when the lead designer was also the product leader, when the front-end engineer was also a designer, when the designer is also a great copywriter, when the product leader was also the founder/ceo, etc. Tighter conduits for decision making and synthesizing information are an incredible advantage when it comes to crafting products."
Learners mentality
"Because change is constant, we all need to be perpetual and deliberate learners...We want people who replace experience with the ability to learn a thing from scratch...prioritize crafters and builders ahead of planners and talkers."
Opinionated
"We look for wicked smart people who have a point of view, and want to debate that point of view, and people that want to change something. People that want to make things better. People that don't take no for an answer. People who don't accept the status quo. People that are inherently not satisfied with things. People who see things and they know it should be different, and they sit and they focus on it until they find an answer. People that can't be told things are impossible. They can't accept that."
Intelligent
"The world is changing so fast across every industry and endeavor that it's a given the role for which you're hiring is going to change. Yesterday's widget will be obsolete tomorrow, and hiring a specialist in such a dynamic environment can backfire. A specialist brings an inherent bias to solving problems. A smart generalist doesn't have bias, so is free to survey the wide range of solutions and gravitate to the best one. Intelligence matters more. The right company will recognize it."
Owners Mentality
On Stripe's first hires: "Everyone was borderline insane in terms of how much they cared about little details...Really creative and quirky people that are excited about many disciplines and extraordinary at one tend to build really great products and be great at collaborating… we also looked for people who really just wanted to build something great. They weren’t arrogant about it, but they just felt like it’d be really cool to take a risk and build something bigger than themselves.”
Multidisciplinary
"As I reflect on the teams I’ve led and hundreds of start-ups I’ve worked with, there is a consistent unfair competitive advantage I’ve witnessed when the talent stack was collapsed - when the lead designer was also the product leader, when the front-end engineer was also a designer, when the designer is also a great copywriter, when the product leader was also the founder/ceo, etc. Tighter conduits for decision making and synthesizing information are an incredible advantage when it comes to crafting products."
Learners mentality
"Because change is constant, we all need to be perpetual and deliberate learners...We want people who replace experience with the ability to learn a thing from scratch...prioritize crafters and builders ahead of planners and talkers."
Opinionated
"We look for wicked smart people who have a point of view, and want to debate that point of view, and people that want to change something. People that want to make things better. People that don't take no for an answer. People who don't accept the status quo. People that are inherently not satisfied with things. People who see things and they know it should be different, and they sit and they focus on it until they find an answer. People that can't be told things are impossible. They can't accept that."
Intelligent
"The world is changing so fast across every industry and endeavor that it's a given the role for which you're hiring is going to change. Yesterday's widget will be obsolete tomorrow, and hiring a specialist in such a dynamic environment can backfire. A specialist brings an inherent bias to solving problems. A smart generalist doesn't have bias, so is free to survey the wide range of solutions and gravitate to the best one. Intelligence matters more. The right company will recognize it."
Owners Mentality
On Stripe's first hires: "Everyone was borderline insane in terms of how much they cared about little details...Really creative and quirky people that are excited about many disciplines and extraordinary at one tend to build really great products and be great at collaborating… we also looked for people who really just wanted to build something great. They weren’t arrogant about it, but they just felt like it’d be really cool to take a risk and build something bigger than themselves.”
Multidisciplinary
"As I reflect on the teams I’ve led and hundreds of start-ups I’ve worked with, there is a consistent unfair competitive advantage I’ve witnessed when the talent stack was collapsed - when the lead designer was also the product leader, when the front-end engineer was also a designer, when the designer is also a great copywriter, when the product leader was also the founder/ceo, etc. Tighter conduits for decision making and synthesizing information are an incredible advantage when it comes to crafting products."
Learners mentality
"Because change is constant, we all need to be perpetual and deliberate learners...We want people who replace experience with the ability to learn a thing from scratch...prioritize crafters and builders ahead of planners and talkers."
Opinionated
"We look for wicked smart people who have a point of view, and want to debate that point of view, and people that want to change something. People that want to make things better. People that don't take no for an answer. People who don't accept the status quo. People that are inherently not satisfied with things. People who see things and they know it should be different, and they sit and they focus on it until they find an answer. People that can't be told things are impossible. They can't accept that."
Intelligent
"The world is changing so fast across every industry and endeavor that it's a given the role for which you're hiring is going to change. Yesterday's widget will be obsolete tomorrow, and hiring a specialist in such a dynamic environment can backfire. A specialist brings an inherent bias to solving problems. A smart generalist doesn't have bias, so is free to survey the wide range of solutions and gravitate to the best one. Intelligence matters more. The right company will recognize it."
Owners Mentality
On Stripe's first hires: "Everyone was borderline insane in terms of how much they cared about little details...Really creative and quirky people that are excited about many disciplines and extraordinary at one tend to build really great products and be great at collaborating… we also looked for people who really just wanted to build something great. They weren’t arrogant about it, but they just felt like it’d be really cool to take a risk and build something bigger than themselves.”
2021—2022
Miror
2021—2022
Miror
2021—2022
Miror
2021—2022
Miror
Shop Amazon products from real people, like you.
Shop Amazon products from real people, like you.
Shop Amazon products from real people, like you.
Shop Amazon products from real people, like you.
Content
Company
Miror
Position
Founder
Product Overview
Miror was a social network that allowed people to tag and monetize Amazon products in their content.
Company
Miror
Position
Founder
Product Overview
Miror was a social network that allowed people to tag and monetize Amazon products in their content.
Company
Miror
Position
Founder
Miror was a social network that allowed people to tag and monetize Amazon products in their content.
My Roles
Product Manager
Product Designer
Front-End Engineer
Back-End Engineer
Industries / Categories
Social
Commerce
Consumer
Mobile
Integrations / APIs
Amazon
Instagram Stories API
Algolia
Profiles
Tagging
Shopping
2022—2024
Varzea
2022—2024
Varzea
2022—2024
Varzea
2022—2024
Varzea
24/7 monitoring of your storefront and products
via mobile alerts.
24/7 monitoring of your storefront and products
via mobile alerts.
24/7 monitoring of your
storefront and products
via mobile alerts.
24/7 monitoring of your storefront and products
via mobile alerts.
Mobile Notifications
Company
Varzea
Position
Founder
Product Overview
Varzea is an mobile SaaS app that offers 24/7 monitoring of Amazon products and storefronts. Enterprise Amazon sellers use it to track their own products or competitors. It informs Amazon businesses of hijackers, listing suppression, pricing changes, and 20+ alerts.
Company
Varzea
Position
Founder
Product Overview
Varzea is an mobile SaaS app that offers 24/7 monitoring of Amazon products and storefronts. Enterprise Amazon sellers use it to track their own products or competitors. It informs Amazon businesses of hijackers, listing suppression, pricing changes, and 20+ alerts.
Company
Varzea
Position
Founder
Varzea is an mobile SaaS app that offers 24/7 monitoring of Amazon products and storefronts. Enterprise Amazon sellers use it to track their own products or competitors. It informs Amazon businesses of hijackers, listing suppression, pricing changes, and 20+ alerts.
My Roles
Product Manager
Product Designer
Front-End Engineer
Back-End Engineer
Industries
Enterprise
SaaS
Commerce
Mobile
Payments
Integrations / APIs
Stripe Checkout
Stripe Webhooks
Amazon
Alerts
Filtering
Alert Types
2020
Market Tracker
2020
Market Tracker
2020
Market Tracker
2020
Market Tracker
Digital shelf analytics and competitor insights.
Digital shelf analytics and competitor insights.
Digital shelf analytics and competitor insights.
Digital shelf analytics and competitor insights.
Analytics Dashboard
Company
Helium 10
Position
Vice President of Product
Product Overview
Market Tracker is a 'digital shelf analytics' tool by Helium 10. Amazon's marketplace is constantly evolving with many sub-markets of demand. Market Tracker gives ecommerce sellers market intelligence and competitor insights for the 'markets' in which they sell.
For Market Tracker, I served as the Product Lead working directly with 3 engineers. We launched the product within 2 months of me joining Helium 10. I was simultaneously serving as Product Lead for H10 Mobile during this time. Out of a suite of 25+ tools Market Tracker became a top-5 product by MAUs and the basis for Helium 10's Enterprise offering.
Company
Helium 10
Position
Vice President of Product
Product Overview
Market Tracker is a 'digital shelf analytics' tool by Helium 10. Amazon's marketplace is constantly evolving with many sub-markets of demand. Market Tracker gives ecommerce sellers market intelligence and competitor insights for the 'markets' in which they sell.
For Market Tracker, I served as the Product Lead working directly with 3 engineers. We launched the product within 2 months of me joining Helium 10. I was simultaneously serving as Product Lead for H10 Mobile during this time. Out of a suite of 25+ tools Market Tracker became a top-5 product by MAUs and the basis for Helium 10's Enterprise offering.
Company
Helium 10
Position
Vice President of Product
Market Tracker is a 'digital shelf analytics' tool by Helium 10. Amazon's marketplace is constantly evolving with many sub-markets of demand. Market Tracker gives ecommerce sellers market intelligence and competitor insights for the 'markets' in which they sell.
For Market Tracker, I served as the Product Lead working directly with 3 engineers. We launched the product within 2 months of me joining Helium 10. I was simultaneously serving as Product Lead for H10 Mobile during this time. Out of a suite of 25+ tools Market Tracker became a top-5 product by MAUs and the basis for Helium 10's Enterprise offering.
My Role
Product Manager
Industries
Enterprise
SaaS
Commerce
Web
Data Analytics
2020
Inventory Management
2020
Inventory Management
2020
Inventory Management
2020
Inventory Management
Inventory tracking, forecasting, and management.
Inventory tracking, forecasting, and management.
Inventory tracking, forecasting, and management.
Inventory tracking, forecasting, and management.
Restock Suggestions
Company
Helium 10
Position
Vice President of Product
Product Overview
Inventory Management is an enterprise grade, end-to-end inventory management solution by Helium 10. It monitors your live inventory levels with Amazon, uses machine learning to forecast demand, allows you to create purchase orders, and send inventory into Amazon FBA.
For Inventory Management, I was the Product Lead and Product Designer simultaneously while managing a team of 4 engineers. The product became a core upsell surface for enterprise sellers to purchase our higher tier 'Diamond' subscription plan and increased NRR.
Company
Helium 10
Position
Vice President of Product
Product Overview
Inventory Management is an enterprise grade, end-to-end inventory management solution by Helium 10. It monitors your live inventory levels with Amazon, uses machine learning to forecast demand, allows you to create purchase orders, and send inventory into Amazon FBA.
For Inventory Management, I was the Product Lead and Product Designer simultaneously while managing a team of 4 engineers. The product became a core upsell surface for enterprise sellers to purchase our higher tier 'Diamond' subscription plan and increased NRR.
Company
Helium 10
Position
Vice President of Product
Inventory Management is an enterprise grade, end-to-end inventory management solution by Helium 10. It monitors your live inventory levels with Amazon, uses machine learning to forecast demand, allows you to create purchase orders, and send inventory into Amazon FBA.
For Inventory Management, I was the Product Lead and Product Designer simultaneously while managing a team of 4 engineers. The product became a core upsell surface for enterprise sellers to purchase our higher tier 'Diamond' subscription plan and increased NRR.
My Roles
Product Manager
Product Designer
Industries
Enterprise
SaaS
Commerce
Web
Data Analytics
Integrations / APIs
Amazon MWS API
2020
H10 Mobile
2020
H10 Mobile
2020
H10 Mobile
2020
H10 Mobile
Your Amazon business performance on-the-go.
Your Amazon business performance on-the-go.
Your Amazon business performance on-the-go.
Your Amazon business performance on-the-go.
Profits Tab
Company
Helium 10
Position
Vice President of Product
Product Overview
The Helium 10 Mobile app allowed Sellers to track their business performance on the go. It incorporated mobile access to their sales performance, order data, and alert notifications.
For the Helium 10 Mobile app, I served as the Product Lead working directly with the CTO and 1 designer. We launched the product within 2 months of me joining Helium 10. I was simultaneously serving as Product Lead for Market Tracker during this time. The app was downloaded over 200k times, had 6x the daily open rate vs. web, and was a core data acquisition & retention tool.
Company
Helium 10
Position
Vice President of Product
Product Overview
The Helium 10 Mobile app allowed Sellers to track their business performance on the go. It incorporated mobile access to their sales performance, order data, and alert notifications.
For the Helium 10 Mobile app, I served as the Product Lead working directly with the CTO and 1 designer. We launched the product within 2 months of me joining Helium 10. I was simultaneously serving as Product Lead for Market Tracker during this time. The app was downloaded over 200k times, had 6x the daily open rate vs. web, and was a core data acquisition & retention tool.
Company
Helium 10
Position
Vice President of Product
The Helium 10 Mobile app allowed Sellers to track their business performance on the go. It incorporated mobile access to their sales performance, order data, and alert notifications.
For the Helium 10 Mobile app, I served as the Product Lead working directly with the CTO and 1 designer. We launched the product within 2 months of me joining Helium 10. I was simultaneously serving as Product Lead for Market Tracker during this time. The app was downloaded over 200k times, had 6x the daily open rate vs. web, and was a core data acquisition & retention tool.
My Role
Product Manager
Industries
Enterprise
SaaS
Commerce
Mobile
Data Analytics
Integrations / APIs
Amazon MWS API
Expo SDK
2021
Alibaba x Helium 10
2021
Alibaba x Helium 10
2021
Alibaba x Helium 10
2021
Alibaba x Helium 10
Connecting the largest global communities of
manufacturers and sellers. Instantly.
Connecting the largest global communities of
manufacturers and sellers. Instantly.
Connecting the largest
global communities of
manufacturers and sellers. Instantly.
Connecting the largest global communities of
manufacturers and sellers. Instantly.
Alibaba Extension
Company
Helium 10
Position
Vice President of Product
Product Overview
Alibaba sought a comprehensive product and marketing partnership with Helium 10. Our first product added two novel features to H10's Chrome Extension to directly connect supply and demand in one tool: 1) Amazon sellers could validate demand and immediately source products from Alibaba 2) Alibaba customers could browse supply and immediately gauge demand on Amazon.
I led Helium 10's partnership discussions with Alibaba, negotiated the partnership agreement, oversaw the product/engineering team, and managed cross-company marketing efforts. We successfully launched the tool for over 500k H10 Chrome Extension users and 10m Alibaba users.
Company
Helium 10
Position
Vice President of Product
Product Overview
Alibaba sought a comprehensive product and marketing partnership with Helium 10. Our first product added two novel features to H10's Chrome Extension to directly connect supply and demand in one tool: 1) Amazon sellers could validate demand and immediately source products from Alibaba 2) Alibaba customers could browse supply and immediately gauge demand on Amazon.
I led Helium 10's partnership discussions with Alibaba, negotiated the partnership agreement, oversaw the product/engineering team, and managed cross-company marketing efforts. We successfully launched the tool for over 500k H10 Chrome Extension users and 10m Alibaba users.
Company
Helium 10
Position
Vice President of Product
Alibaba sought a comprehensive product and marketing partnership with Helium 10. Our first product added two novel features to H10's Chrome Extension to directly connect supply and demand in one tool: 1) Amazon sellers could validate demand and immediately source products from Alibaba 2) Alibaba customers could browse supply and immediately gauge demand on Amazon.
I led Helium 10's partnership discussions with Alibaba, negotiated the partnership agreement, oversaw the product/engineering team, and managed cross-company marketing efforts. We successfully launched the tool for over 500k H10 Chrome Extension users and 10m Alibaba users.
My Roles
Product Manager
Product Partnerships
Industries
Web
B2B
Commerce
Enterprise
SaaS
Data Analytics
Integrations / APIs
Private Alibaba API
2020
Alta
2020
Alta
2020
Alta
2020
Alta
All-in-one capital and payments
platform for ecommerce sellers.
All-in-one capital and payments
platform for ecommerce sellers.
All-in-one capital and payments
platform for ecommerce sellers.
All-in-one capital and payments
platform for ecommerce sellers.
Daily Advance
Company
Helium 10
Position
Vice President of Product
Product Overview
Alta by Helium 10 was an all-in-one capital and payments platform for ecommerce sellers. It was built in partnership with Sellers Funding. It combined 5 different products to help ecommerce sellers grow their businesses: a digital wallet, rapid approval credit lines, daily advances on Amazon payments, international direct payment and tax management.
Company
Helium 10
Position
Vice President of Product
Product Overview
Alta by Helium 10 was an all-in-one capital and payments platform for ecommerce sellers. It was built in partnership with Sellers Funding. It combined 5 different products to help ecommerce sellers grow their businesses: a digital wallet, rapid approval credit lines, daily advances on Amazon payments, international direct payment and tax management.
Company
Helium 10
Position
Vice President of Product
Alta by Helium 10 was an all-in-one capital and payments platform for ecommerce sellers. It was built in partnership with Sellers Funding. It combined 5 different products to help ecommerce sellers grow their businesses: a digital wallet, rapid approval credit lines, daily advances on Amazon payments, international direct payment and tax management.
My Roles
Product Manager
Product Partnerships
Industries
Payments
Financial Technology
Enterprise
Commerce
Web
Integrations / APIs
Amazon MWS API
2017—2019
Gjenuine
2017—2019
Gjenuine
2017—2019
Gjenuine
2017—2019
Gjenuine
Authentic product discovery.
Authentic product discovery.
Authentic product discovery.
Authentic product discovery.
Apple Pay
Company
Gjenuine
Position
Founder
Product Overview
Gjenuine was a social network that allowed people to tag and monetize Shopify products in their content.
Company
Gjenuine
Position
Founder
Product Overview
Gjenuine was a social network that allowed people to tag and monetize Shopify products in their content.
Company
Gjenuine
Position
Founder
Gjenuine was a social network that allowed people to tag and monetize Shopify products in their content.
My Roles
Product Manager
Product Designer
Front-End Engineer
Back-End Engineer
Industries / Categories
Social
Commerce
Consumer
Mobile
Affiliate
Payments
Integrations / APIs
Shopify Sales Channel SDK
Shopify Billing API
Stripe Connect
Algolia
Affiliate Tracking
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